What to do to start a modelling agency

Starting your own modelling agency will put you in touch with some beautiful faces, but to make it in the modelling agency business you need to have good contacts.

Experience is the best teacher and you need to start by working for an existing modelling agency to get a hands-on feel for the business. Modelling agencies succeed because of the talent they represent and the contacts they have to get jobs for their models. You'll need to know where the work is before you go out on your own.

Choose the type of model your agency will represent. Most agencies only represent young women, ages 15 to 19. Others specialise in plus-size models or older models 40 and above. Determine your specialty by the type of model and contacts available in your area.

Avoid confining yourself when choosing the market for your area. If you only have local contacts, your business will be limited to the work in your area.

Verify your model base. The area in which you establish yourself should have a large population between 15 and 19 age range if you're focusing on traditional model work.

Select a location that has good exposure. You want the customers, both models and advertising clients, must be able to find you easily.

Use a commercial real estate broker to find a suitable location for your business.

Check the relevant government departments to get a business licence. Inquire what the regulations are for starting such a business. Ask if there are any other permits that must be applied for.

Sign a lease. Most commercial leases are triple net, where the tenant (you) pays for all the operating and maintenance expenses as well as taxes and insurance.

Hire an architect and contractor to make any modifications to the office.

Create contracts for your models and advertising clients. Hire an attorney for the legal work.

You'll need to attract models either through an open call to the public for auditions or finding talent with a scout.

Set up photo shoots with a photographer to provide models with portfolios that they can show to clients.

Large companies need models for print and television advertising. Large department stores hire models for fashion shows, and large companies need models to attract attention to displays.